The trend for "cute ugly" continues! No sooner have we moved away from Labubu monsters than new creatures have hit the market - the Wakuku toy.
Unlike Laboubou, the counterpart is much more human-like. Wakuku has no sharp teeth, but has a humanized face and a monobrow. The body of the toy Wakuku is also covered with wool. А sold out the first batch in just two hours.
The impact of Wakuku for children
Like Labubu, the new kind of monster expresses the Zoomers' protest against "polished beauty" and artificial ecstasy. It is a rebellion against the established order and norms. The more these creatures resemble humans, the easier it is for teenagers to associate with them.
Wakuku Toys and Laboubou - it's not just toys for kids. It's part of the booming collectibles market, which is already valued at $15 billion.
Psychologists about Wakuku
Psychologists say that such toys can help children cope with anxiety and the increasing stress of the modern world.
Cute monsters become a tangible expression of inner feelings and find an outlet through toys. This is especially important for those who feel the pressure of beauty standards on themselves.
After all, none of us are perfect. We all have our flaws and imperfections. Therefore, such a cute and ugly toy Wakuku becomes an opportunity to protest against the standardization of people according to a single template.
The "cute ugly" trend is not going away. It will continue to evolve, adapting to the mood and trends of the new generation.
There is no need to be afraid of new trends. But every parent needs to communicate with their child to understand what is bothering them and how they can be helped to gain confidence.
