Slavic aesthetics are treated differently around the world.
Someone believes that the past should remain in the past. And the Slavic style is inappropriate in the modern world. And someone is sure that there is real beauty in the elements of ancient Slavic aesthetics.
Despite differing opinions, it is at this very moment that there is a real boom for Slavic folklore in fashion and social media.
Sarafans, ornaments and kokoshniks are back in fashion. Fashion shows are taking place all over the world, where models of the most fashion brands represent outfits with elements of Slavic aesthetics.
But Slavic style is conquering the world not only in clothes and accessories. Let's understand the new trend for Slavic culture.
Slavic style in culture
If you're a frequent guest on social media, you've probably noticed how often references to Slavic and Eastern European aesthetics have started to appear in the infofield.
And it's not just the style in clothes. There are videos of folk songs, beauty bloggers create ethnic makeup and hairstyles. Even modern performers are increasingly creating songs with folk motifs. These can be fairytale meanings of songs or folklore melodies.
Fairy tale characters are actively used in cinematography, games and books based on folklore are created.
It is safe to say that there is a real trend for Slavic aesthetics all over the world right now.
Ethnic festivals and events have been held before. But now more and more young people are eager to attend them to immerse themselves in this culture.
The ideals of beauty and clothing trends change constantly, but it is now that Old Slavic clothing and images have come to be considered among the most feminine and beautiful.
Just kokoshniks are worth it! Not so long ago, this element of the image seemed outdated. But now it is at the peak of popularity.
Prices for kokoshniks start from 1000 rubles for the simplest mass-produced versions. And handmade kokoshniks can cost 10 and even 20 thousand rubles.
Modern Slavic culture
Not only the ancient Slavic culture provides inspiration for creativity.
Slavic motifs have also intervened in gaming culture. Not so long ago, the mega-popular game «Atomic Heart» rattled around the world. And before that, a wave of love for the game based on the tragedy at the Atomic Chernobyl station «S.T.A.L.K.E.R.» swept across the world. The whole world was eagerly awaiting the release of each part.
Game creators like to use exactly the scientific motifs of the USSR times.
Famous Slavic personalities also maintain an interest in this culture. And the list of such people is quite large.
For example, Milla Jovovich, who became a star back in the late 90s. Or Olga Kurylenko.
Now that interest is being fueled by Melania Trump, the wife of the current U.S. president, among others.
Today social networks are flooded with videos related to Russia, Slavic culture and traditions.
For a while there was a real trend among foreigners to perform traditional songs in Russian. Foreigners are very fond of showing the «Slavic look», «Slavic style» or «typical Slavic moms».
Slavic culture has never been in the shadows. Back in the 80-90's world fashion designers literally hunted for Slavic girls to get them as models. Slavic images began to tightly enter the fashion. Natural fur coats, fluffy hats and valenki embroidered with ornaments became a real chic for the richest.
A little later, the image of Slavs in world cinema began to slowly correct itself. And with the spread of the Internet and the emergence of trends in social networks, trends on Slavic culture also appeared.
And how do you feel about trends and fashion for Slavic culture?
