Russian Style Is Back in Fashion
Since Soviet times, elements of traditional Russian clothing have graced global runways — from fur-lined ushanka hats and felt valenki boots to ornate kokoshnik headdresses. In the 1990s, this style became more stylized, as many designers began incorporating Russian-inspired looks into their collections.
By the 2000s, the glamour trend took over, pushing folk elements into the background. But now they’re back — dazzling models on international catwalks and inspiring youth trends for traditional outfits across the internet.
Russian Style in Global Fashion
Europe’s fascination with à la Russe style began in the early 20th century, when Russian theater and ballet took the continent by storm.
Every fashionable woman owned an embroidered or down scarf, or a luxurious fur coat made from Russian pelts. In fact, the traditional Russian shawl became the prototype for the now-popular bandana.
By the early 1900s, major fashion houses — including Chanel and Lanvin — were launching collections inspired by Russian motifs. This passion lasted for most of the 20th century.
In 1976, Yves Saint Laurent released his Opera–Ballets Russes collection, continuing the trend alongside other designers. Patterns like khokhloma florals, gzhel porcelain blues, and fine lace became staples of fashion collections worldwide.
Over time, folk motifs gave way to Soviet-inspired looks: oversized coats, military-style boots, and fur hats formed the foundation of new lines. Even Soviet constructivism found its way into European fashion.
Back in Russian Style
Today, Russian style is experiencing another boom. This year, for example, the brand Beautiful Criminals released a collection inspired by folk traditions.
Women are happily wearing dresses and sarafans in old Russian style, while stylized kokoshniks have become a statement accessory. And, of course, valenki boots and ushanka hats remain timeless winter staples.
But it’s not just the old styles making a comeback — Russia is swept by 1990s nostalgia. That’s why today’s Russian fashion features bright leggings, acid-wash jeans, and retro tracksuits.
The reasons for this wave of nostalgia were covered in our previous article.
Russians in Global Fashion
Not all designers are merely inspired by Russian style — some world-famous fashion creators actually have Russian roots.
Ralph Lauren’s family emigrated to the United States in the early 20th century. From his father, an artist and musician, he inherited a love for beauty and craftsmanship.
Nathan Swartz, founder of Timberland, was also of Russian origin. His family moved from Odessa to Boston just before World War I.
Russian style has always been — and will remain — in fashion. Regardless of global trends, the beauty of Russian design continues to inspire creatives worldwide. And that will never change.
